快快在你的手機上設好待辦事項提示：

EDC CHINA Pop-up Store

2018年3月31日、4月1日

每天下午14:00-17:00

上海W HOTEL

Set your alarm as

EDC China Pop-up Store

March 31st & April 1th

2pm-5pm

W HOTEL, Shanghai

這將是你與EDC China在嘉年華前，親密接觸，談談戀愛的最佳時機。今天送上Pop-up Store完全攻略，解鎖三小時內所有隱藏關卡。

Catch your chance to interact with EDC China and other ravers offline before the official event! Here we present the complete guide to EDC China Pop-up Store.

快閃店是什麽？

Pop-up Store又稱“快閃店”、“期間限定店”，把品牌精髓文化和商品，在短時間內通過強烈的視覺效果呈現出來。

Pop-up Store多以藝術畫廊的形式展現商品，或將城市的主流風格帶至偏遠的郊區。但無論出現在哪裡，這些快閃店都經過了別出心裁的精妙設計，呈現出或時尚、或藝術範兒十足的視覺風格，也讓原本市井氣息濃鬱的商業與零售大有不同。

What is Pop-up Store?

Pop-up store, or flash retailing, is a trend of opening short-term sales spaces. A pop-up store is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves "popping up" one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, are used by companies to build interest in their product or service, and seed their product with cultural influencers. Pop-up retail allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity.

#來EDC快閃店的5大理由#

來現場提前體驗edc氛圍！

EDC是一個崇尚友愛，沒有歧視爭鬥的世外桃源。

Headliner的精神主張就是PLUR，Peace（和平）、Love（愛）、Unity（團結）和Respect（尊重）將在pop－up store通過現場布置，淋漓盡致地展現出來。來到現場的你，就像在參加一場edc的預熱派對，現場將有DJ進行演出，被daisy和kandi簇擁著的你，一定能感受到EDC給你的愛。

Experience EDC Culture in Advance of the Festival EDC is a lala land with no prejudice or hatred. The main spirit is PLUR-Peace, Love, Unity and Respect, which will be demonstrated onsite via all the decorations. It is more of a pre-party than a store, with DJ playing and daisy around.

EDC China限量周邊 

新品首發

10余款EDC CHINA限量周邊將在Pop-up Store首次上架，從穿戴到配飾，每一件商品都為raver量身定做，提前置辦好這些傳遞著EDC精神的專屬裝備，加上你的獨家搭配創意，做人群中獨一無二的那一位。

Limited Edition of EDC China Merchandise

More than 10 limited itemsof EDC China Merchandise will be available for sale for the first time at the Pop-up Store. From clothing to accessories, every single item is speically taiored for our ravers. Use a little creativity and get dressed up in EDC spirit-you are sure to be the most outstanding one in the crowd.

這是什麽？還有些什麽？先不告訴你，

來了現場你就知道。

What are these? What else? 

Come and find out!

明星一日店長驚喜現身

為你服務

3/31一日店長周湯豪

作為台灣知名歌手、DJ、音樂製作人及作曲人，也以 DJ 別名 NICKTHEREAL 聞名，周湯豪的爆棚人氣不但來自逆天顏值，更是全方位的音樂才子。

周湯豪是至今與世界百大 DJ 合作歌曲及參與製作最多的華語歌手，2017年擔任R3hab中國巡演特別嘉賓。最近一張於2016年發行的專輯《REAL》中，周湯豪與世界知名DJ，如Nicky Romero、Bassjakcers、Borgore以及Ricky Remedy 合作歌曲，因此獲得新生代全方位創作歌手的稱號，也被視為前途看好的電音舞曲製作人及DJ新秀。2015及2016年，周湯豪還曾分別與世界知名DJ Bassjackers及Tommy Trash一同舉辦音樂分享會，交流對音樂創作的想法。

Celebrity Store Manager at Your Service

As one of the most sorted after names in Taiwan, Nick Chou is a singer, DJ, producer and composer. As DJ  NICKTHEREAL, Nick is one of the Chinese singers who has participated with world’s top 100 DJs. 2017 he was the guest for R3hab’s Chinese tour. Moreover, he has collaborated with DJs like Nicky Romero、Bassjakcers、Borgore and Ricky Remedy, and thus seen as a potential DJ star. In 2015 & 2016, Nick co-hosted a Meet&Greet with DJ Bassjackers and Tommy Trash, sharing thoughts on music with each other. This year, Nick was invited to play at EDC China as DJ  NICKTHEREAL, which is another milestone for his DJ career.

4/1 一日店長錦榮

有兩國血統（紐西蘭/新加坡）的錦榮曾獲得CLEO雜誌在新加坡舉行的黃金單身漢評比第一名，同年獲得世界先生“新加坡先生” 冠軍，2013年底，錦榮加盟至郭敬明導演《小時代3：刺金時代》、《小時代4: 靈魂盡頭》，飾演宮洺一角，並憑借這一角色收割粉絲無數。

錦榮常以多重形象出現，電影《小時代》中的宮洺英俊卻冷漠，和黃曉明共同主演的電影《大唐玄奘》中的西域商人武青卻是一頭大長卷發格外狂野，電影《我是馬布裡》飾演籃球隊隊長蔣毅，還在電影《快手丶槍手丶快槍手》中飾演了大反派宋靜之，而時尚寫真中的演繹亦可儒雅深沉，2017年還首度挑戰主持旅遊節目《王子的移動城堡》。

而現實生活中，錦榮更多是以陽光大男孩的一面示人。4月1日的Pop-up Store裡，你期待遇到一位怎樣的錦榮店長呢？留言告訴我們吧，錦榮會看到的。

Dawson is a mix of New Zealand and Singapore. In 2009, Dawson won for CLEO (Singapore)'s 50 most eligible bachelors of 2009. In 2013, Dawson featured in two of the highest-grossing Chinese films, Tiny Times 3 and Tiny Times 4, which also helped him garnered more popularity in Greater China. From the wild businessman in “Xuanzang”, the cute basketball captain in “My Other Home” to the bad guy in “For a Few Bullets”. Dawson is known for his versatile characters. What do you expect Dawson to be like in the April 1 Pop-up Store? Go ahead and leave a comment! He will see it.

“店長”們不僅給你周到服務，還陪你一起體驗Kandi和Signage的製作與交換。

我們還邀請到kandi&signage手工超厲害的

電光人&電音界kol-FOC魔術方塊引力來現場進行手工教學

把你的心意和態度串成kandi，送給喜歡的人

Kandi是一種用各種顏色的珠子穿起來的手工編制手鏈。人們在編制Kandi的同時，也把自己對rave的理解和態度編進kandi裡，因此每一次交換kandi都是交換者互相尋找，互相認可的過程。

Kandi交換的儀式就是，雙手十指緊扣，將你的Kandi套在與你志同道的夥伴的手腕上。

Experience Kandi-Exchanging &Signage-Making with Celebrity Store Managers

We will also have Hank the craft master and FOC魔術方塊引力 the dance music kol come onsite to teach you how to make kandi.

Kandi could be bracelets, necklaces, headbands, cuffs, all made from chunky beads. Pony beads, colorful beads, plushy animals, sometimes have attachments, such as pacifiers. Given away at raves, or elsewhere, by people who live by PLUR. Wonderful forms of friendship and kandi is a great way to create lasting memories.

解鎖隱藏關卡：現場前30名購買周邊商品滿500元的raver，即可獲得和一日店長十指相扣交換kandi的機會，名額有限，先到先得。

Unlock the hidden session: The first 30 guests who have bought over 500 RMB worth of merchandise will get the chance to hold hands and exchange kandi with our celebritystore manager.

表達你的個性，做成signage，在萬千raver面前展示最好的你

在EDC語境下的Signage是一種獨有的文化現象，Raver們可以將任何元素設計成任何形狀的標語牌，與Kandi一脈相承的是，在製作這些Signage的同時，也把自己對rave的理解和態度展現了出來。當然，你的Signage越獨特，你就越有可能贏得現場更多矚目；你的Signage越明確，你就越有可能吸引到同類來到你身邊；甚至，如果你舉著為自己的偶像做出的獨一無二的Signage，也有可能在現場得到TA的青睞。

Signage is a part of the EDC culture. Any elements can be used on the signage to express your attitude. The more unique your signage is, more peers will be attracted by your side.

W Hotel

（給你五星級的尊貴體驗）

W Hote位於上海北外灘，作為喜達屋酒店與度假村國際集團旗下酒店，W酒店是聖·瑞吉斯、威斯汀、喜來登等豪華酒店的姊妹品牌。

W 酒店是喜達屋旗下的全球現代奢華時尚生活品牌，其官方的定位是“Lifestye”品牌，業內普遍將其歸類為大型的Boutique hotel路線。激發靈感、創造潮流、大膽創新的 W 酒店在業界影響深遠，為賓客提供終極的入住體驗。

W的住客將在pop-up stpre擁有vip通道，相信raver們將在w擁有一個非常棒的體驗！

W Hotels is a luxury hotel chain owned by Marriott Internationalthat is generally marketed toward a younger crowd than their other upscale properties. As of July 2017, W operates 52 hotels in 25 countries and is continuing to expand both domestically and internationally.

Residents at W Hotel will enjoy the VIP entrance. 

最後再重複提醒一次，下周末我們在W酒店，

每天下午2點開張，5點打烊，大家不要錯過時間咯！

Spend your next weekend at W! Don’t miss out!

【搶票戳我吧~】